Athletes Factory integrates sports, education, and social inclusion to transform children's reality.
Today, 3 out of 4 Brazilian teenagers do not practice physical activity regularly, according to data from IBGE. This alarming figure points to a future with serious health consequences for our children, who are increasingly moving away from physical activities in favor of technology. Sport is the key to transforming children’s physical, cognitive, and emotional development.
Sport is the key to transforming children’s comprehensive development (physical, cognitive, and emotional). The World Health Organization (WHO) recommends at least 60 minutes of moderate daily physical activity for youth, yet only 43% of children in Brazil meet this recommendation. This lack of movement has serious consequences, such as an increase in cardiovascular disease, obesity, and sedentary lifestyles in adulthood.
This is where the Athlete Factory project steps in, promoting health from an early age. By engaging thousands of children in soccer, the project develops not only motor coordination but also self-confidence, discipline, and mental health.
Practicing sports from childhood combats sedentary lifestyles, strengthens mental health, improves concentration, and contributes to good school performance. Additionally, sports teach values such as teamwork, responsibility, and self-esteem. By investing in physical activities for children, we are building a healthier and more prepared future.
Student’s mother testimonial
Studies by Barnett et al. (2016) show that physically active children are more likely to become healthy adults with a better quality of life. This is what needs to be done: encouraging children to move, play, and learn through sport.
With the support of partners and a dedicated team, the Fábrica de Atletas project has offered every child the opportunity to engage in physical activities, promoting physical and emotional well-being from childhood. By encouraging sports and physical activity from an early age, sedentary lifestyles can be combated, opening doors to a healthier future. Every step toward movement is an investment in children’s future.
About The Factory
Founded in 2007, the Factory: Health, Sports & Culture Association is a non-profit organization dedicated to the development and implementation of charitable and social assistance projects focused on inclusion and social transformation.
Operating in various cities across Brazil, A Fábrica aims to offer children, teens, youth, and adults in situations of social vulnerability dignified living conditions and citizenship, following the UN Sustainable Development Goals (SDGs).
In operation for 18 years, the Association is responsible for projects that have already benefited over 200,000 people across the country.
To carry out its projects, Fábrica relies on the collaboration of individuals and legal entities. Visit www.fabrica.ong.br and follow the organization on Instagram.
About CPFL Institute
For over 20 years, the CPFL Institute (ICPFL) has been the private social investment platform for the CPFL Energia Group. It coordinates the company’s social initiatives in the communities where the group’s companies operate through fronts such as CPFL Jovem Geração, CPFL Intercâmbio Brasil-China, Circuito CPFL, CPFL nos Hospitais, and Café Filosófico CPFL. Learn more at www.institutocpfl.org.br.
SERVICES:
ATHLETE FACTORY – CAMPINAS/SP
Soccer Field at Jardim Fernanda Square
Address: 2-160 Asdrúbal Ferreira Batista Street – Jardim Fernanda
Mondays and Thursdays
Hours: 8:30 AM to 10:30 AM and 2:00 PM to 4:15 PM
ATHLETE FACTORY – SOROCABA/SP
Unit I – Joaquim Martins Sports Center
Address: 3963 Avenida das Bandeiras – Brigadeiro Tobias
Monday to Friday and Wednesdays
Hours: 8:00 AM to 10:00 AM and 2:00 PM to 4:00 PM
Unit II – “Padre Pieroni” Sports Center
Address: 1186 Avenida Américo Figueiredo – Jardim Simus
Mondays, Tuesdays, and Fridays
Hours: 8:00 AM to 3:45 PM and 3:45 PM to 5:45 PM
Unit III – André Matiello Sports Center
Address: Padre Lara de Moraes Street, S/N – Pinheiros
Tuesdays and Fridays
Hours: 8:00 AM to 10:00 AM
ATHLETE FACTORY – OURINHOS/SP
Unit I – Field of Georgina Amaral dos Santos Lopes Municipal Elementary School
Address: Rua Maria Pucinelli Pelegrino, 590 – Jardim Europa
Tuesdays and Thursdays
Hours: 8:00 AM to 10:00 AM and 3:00 PM to 5:00 PM
Unit II – Parque Pacheco Chaves
Address: Rua Radialista Paulo Rufino dos Santos, 75 – Bairro Pacheco Chaves
Mondays and Wednesdays
Hours: 9:15 AM to 10:15 AM and 4:15 PM to 5:15 PM
Unit III – Campo do Itamaraty
Address: Rua Júlio César Costa Gimenes, 503 – Jd Itamaraty
Mondays and Wednesdays
Hours: 8:00 AM to 9:00 AM and 3:00 PM to 4:00 PM
ATHLETE FACTORY – MOCOCA/SP
Unit I – Campo COHAB 2
Address: Rua Plínio Silva, 80 – Conjunto Habitacional Luiz Fernandes Dias
Mondays and Wednesdays: 8:00 AM to 9:00 AM
Tuesdays and Fridays: 2:00 PM to 4:00 PM
Unit II – Campo Municipal do Poliesportivo Maurício Marquese Bento (Mocoquinha)
Address: Rua Gilberto Bedin, 370
Tuesdays and Fridays: 8:00 AM to 10:00 AM
Mondays and Wednesdays: 3:15 PM to 4:15 PM
Unit III – Campo Municipal José Coroti
Address: Rua José Vaccilloto, 67 Nova Mococa
Wednesdays: 9:15 AM to 10:15 AM and 2:00 PM to 3:00 PM
ATHLETE FACTORY – JOÃO CÂMARA (RN)
Unit I – Amarelão Indigenous School
Address: Comunidade Indígena do Amarelão, s/n, Zona Rural
Mondays and Fridays
Hours: 10:00 AM to 11:00 AM and 2:00 PM to 3:00 PM
Unit II -Saramandaia Indigenous School
Address: Assentamento Indígena Santa Terezinha, s/n, Zona Rural
Thursdays and Fridays
Hours: 7:30 AM to 8:30 AM and 4:00 PM to 5:00 PM
Unit III – Serrote de São Bento Indigenous Association
Address: Comunidade Indígena Serrote de São Bento, s/n, Zona Rural
Mondays and Wednesdays
Hours: 7:00 AM to 8:00 AM and 4:00 PM to 5:00 PM
Unit IV – Escola Municipal Cícero Varela
Address: Rua Dep. José Arnaud, 79 – Centro
Tuesdays and Thursdays
Hours: 9:30 AM to 11:30 AM and 1:30 PM to 3:30 PM
References:
BARNETT, Lisa M.; SALMON, Jo; HESKETH, Kylie D. More active pre-school children have better motor competence at school starting age: an observational cohort study. BMC Public Health, v. 16, n. 1, p. 1-8, 2016. Available at <https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-016-3742-1>
BARNETT, Lisa M. et al. (2016) . National School Health Survey (PeNSE) – IBGE (2019). Pesquisa Nacional de Saúde do Escolar (PeNSE) realizada pelo Instituto Brasileiro de Geografia e Estatística (IBGE), 2019.
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